Despite prevalent social media use, reporters still prefer email pitches

In Breaking into Breaking News, Inside the Media, Observations, PR How-To on February 8, 2014 at 12:25 pm

Despite prevalent social media use, reporters still prefer email pitches 

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In Inside the Media, Observations on February 7, 2014 at 12:00 am



2013 will be remembered as the year that the media industry and social media converged.

Journalists took to their social media streams for promotion, engagement and breaking news

events. During the Boston Marathon bombings, social media streams flooded with reports of

live events and tragic visuals, and the media industry amplified citizens, sharing their updates

with the world. Meanwhile, journalists drew criticism for not tweeting enough during the

government shutdown.

In the first part of this report, the Vocus Media Research Group analyzes the findings of our

annual survey of journalists. In the second part, we look at the finding that across media, the

majority of journalists still don’t care to be pitched by social media and an overwhelming 90.7

percent of respondents chose email as their preferred method of contact. This doesn’t mean

social media pitches are off limits. A number of journalists responded that they are open to

being pitched through specific social platforms.

Twitter beat out Facebook as the preferred platform for journalists to promote themselves,

while 48.5 percent of respondents said they primarily used social media to connect with their


The second part of this report focuses on the state of traditional media, where more than 100

newspapers folded in 2013. However, there was a trend of established brands launching new

publications in both newspapers and magazines. In the magazine industry, digital launches

were common: Atlantic Media debuted Defense One; Clique Media, publisher of Who What

Wear, introduced Domaine.com; the Financial Times debuted Financial Advisor IQ; and The

Verge launched Need to Know. Meanwhile, online listening continues to boost radio’s numbers.

In 2013, we saw a continuation of 2012 trends, including paywalls, a digital focus, social media,

and innovations where business models and advertising were concerned. A number of new

television shows debuted over the year. Much of their growth came from the purchase and

relaunch of several cable networks under new branding.

Cuts and layoffs were an unfortunate fact in the industry. Numbers show this year that product

growth in the traditional print media sector is not as strong as in previous years, yet new ideas

endure as the media industry continues to evolve.

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Improve Your Press Release Pitch with Animated Video – CommPRO.biz

In PR How-To on February 3, 2014 at 11:28 am

Improve Your Press Release Pitch with Animated Video – CommPRO.biz.


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