jamesmschaffer

Be a Siren, Not a Car Alarm: When Less is More in PR

In PR How-To on August 19, 2013 at 1:38 pm

Be a Siren, Not a Car Alarm: When Less is More in PRPR News.

Pitching stories to and following up with reporters and editors comes down to two sounds. When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. It’s barely noticeable and quite irritating. More white noise than anything else.

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